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5 KEY REASONS YOU SHOULD BE USING GOOGLE ADS AS PART OF YOUR MARKETING STRATEGY
Google Ads is a highly effective and profitable marketing platform for your marketing spend. It attracts customers who are truly interested in your product, gives you helpful insights into areas where you can grow, and will build you a strong competitive edge within your industry.
Here are 5 reasons you should use google ads:
REASON #1: ATTRACTS NEW LEADS AND CUSTOMERS
Google Ads brings you the people who are searching for what your business offers and allows you to focus on them.
Google Ads puts your website in front of customers immediately, without waiting for natural search results to improve.
It also offers your business the ability to target your audience based on their content searches, driving qualified customers to your site.
The people Google sends to you are more likely to become customers, opt into your email list, request information, or take whatever action you want them to take.
Millions of people search and click Google Ads every day looking for quality products and services. This means it can send your business a huge amount of traffic on a daily basis.
REASON #2: BUDGET FRIENDLY, FLEXIBLE, COMPATIBLE
You can easily customize campaigns to target specific types of online users – by location, the type of device being used, and the Google-owned website they’re accessing.
Google Ads is extremely budget friendly and gives you full control of your costs. You can spend as little or as much as you want; there’s no minimum spend. For example, you can set daily budgets and limits on the amount you’re willing to spend on clicks for specific keywords. If you set a budget, Google Ads will never exceed it.
REASON #3: HIGH RETURN ON INVESTMENT
With Google Ads you only pay for those ads people click on.
Once you optimize Google Ads campaigns, you can achieve a high return on investment (ROI) – not always possible with other marketing strategies. With some experimenting you’ll soon find the approach that suits your business and gets results.
Continually testing and tracking your campaigns will get you the best results. Google Ads information is perfect for this – the information it provides is transparent and readily available.
We manage this for you to ensure you’re getting the best ROI. We help you to find the areas of your campaign that give a good ROI so that you can direct your effort and budget there.
Our top tip here is that if a campaign or parts of a campaign are costing you money, ditch them!
REASON #4: FAST RESULTS, REAL TIME REPORTING
Google Ads is known for delivering quick and transparent results and reports of your campaigns.
It’s easy to analyse campaign progress because the dashboard displays all of the information required including ads clicked, keywords website visitors are using and the cost of clicks.
You can even dig deeper by connecting your Google Ads account with Google Analytics, providing even more relevant data. This data can be used to inform decisions about your future marketing strategy and overall business goals.
REASON #5: LEARN MORE ABOUT YOUR TARGET MARKET
Understanding your audience makes it much easier to find out what your customers want and meet their needs.
Google Ads provides valuable data for your business, including the keywords customers use to find your website, their location, the devices they use, and the times and days they search.
You can use this information to improve your products and services, and tailor your marketing efforts and spend.
It’s also a channel where you are connecting with your customers, rather than spending on advertising to people who are not interested in your product or what you have to offer.
The six types of Google Ads
- Search Network campaign. Through a Search Network campaign, your ad will appear on not just Google Search and Maps, but also hundreds of other Google search partners, including YouTube and Google Shopping. On any of these sites, when users search terms related to a keyword for your campaign, they’ll see your ad.
- Display Network campaign. Through a Display Network campaign, you can get visual ads in front of people using products in the Google Display Network, including Gmail and YouTube.
- Shopping campaign. Through a Shopping campaign, Google will use your web store’s product data, instead of a user’s keyword, to determine how and where within Google Shopping to show your ad.
- Video campaign. Through a Video campaign, your company will be promoted via a video ad displayed on YouTube and other Google Display Network properties.
- App campaign. Through an App campaign, your ad will be displayed on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google’s search partners and many other publishers that display app ads.
- Remarketing campaign. Remarketing campaigns are targeted to those visitors who come to your website, take a quick look around and then leave. If they haven’t made a purchase or provided their email address, the conversion path reaches a dead-end upon their exit. A remarketing campaign gives previous visitors a gentle reminder to return to your website and, hopefully, complete the buying cycle.
There’s a good chance you’ve seen remarketing in action while you’ve been browsing the web. Say for example that you’ve been on a hotel website to plan your next holiday. Later that day, you’re back online and you start seeing ads for that same hotel. If it’s the first time you’ve seen remarketing in action, you might be tempted to think it’s simply a coincidence that you’re seeing this hotel again. In reality, the hotel is advertising specifically to you because of your previous actions on their website.
The goal of remarketing is to help you achieve ‘effective frequency’. This is a marketing term that refers to the number of times an ad needs to be seen before the viewer makes a decision. While effective frequency varies based on industry, ad type and the target market, marketers agree that prospective customers need to see an ad several times before making a purchase.