If you open your website, what is the first thing you see? Can I tell what you do and who you do it for within 10 seconds of visiting your page? People are time poor and they want things in an instant. If they have to go searching your website to see your location or your contact number – it ain’t happening – and 9 times out of 10, you’ll loose them – too hard.
Without scrolling, customers need to easily see:
- What you do – the product or service you offer
- The areas you service
- How to contact you
Here are some examples of the websites we have built which clearly show these 3 things:
Straight away, without scrolling, you can see that these guys are builders in West Auckland, you can see how to contact them with their contact number in 2 places in the header.
- Building services
- West Auckland
- Phone number visible
Straight away, without scrolling, you can see that these guys are plumbers in the Hutt, you can see how to contact them with their contact number in the header and also easily request a quote without even going to another page.
- Plumbing services
- Hutt Valley
- Phone number & quote request visible
Straight away, without scrolling, you can see that these guys are electricians that work in Kapiti & Wellington. You can see how to contact them with their contact number in the header and also easily request a quote.
- Electrical services
- Wellington & Kapiti
- Phone number and email address visible
Answering these three things on your website will help with
- userbility – answering potential customers questions quickly and clearly
- converting more views into customers – due to the usability
- your rankings on Google – headings with keywords and keyphrases
As always, let me know if you have any questions!